Band Logo's

The wording of my logo is to state the bands name, which in this case is 'The Moles'. Below are examples of the font I have thought about using. The font colour is to be a dark colour, to stand out against the light background. I want to use a bold font, and a different style of writing.

The one I most prefer, is the third one as it stands out and has a professional logo look. This is a little more unique and will fit in well with the genre and also fits in with the 80's inspirations for my video.








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Animatic.

This is my animatic which shows a rough idea of how my video should look when complete.

Risk Assessment

Risk assessment

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Treatment Sheet

The killers – somebody told me

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Music Video Call sheet

A2 media

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Lyrics breakdown

(0.21) Breakin' my back just to know your name (0.25) 4 seconds
(0.25) Seventeen tracks and I've had it with this game (0.30) 5 seconds
(0.32) A breakin' my back just to know your name (0.35) 3 seconds
(0.35) But heaven ain't close in a place like this (0.39) 4 seconds
(0.39) Anything goes but don't blink you might miss (0.45) 6 seconds
(0.46) Cause heaven ain't close in a place like this (0.49) 3 seconds
(0.49) I said heaven ain't close in a place like this (0.53) 4 seconds
(0.53) Bring it back down, bring it back down tonight (0.57) 4 seconds
(1.00) Never thought I'd let a rumor ruin my moonlight (1.05) 5 seconds

(1.06) somebody told me (1.08) 2 seconds
(1.08) You had a boyfriend (1.09) 1 second
(1.09) Who looked like a girlfriend (1.11) 2 seconds
(1.11) That I had in February of last year (1.14) 4 seconds
(1.15) It's not confidential (1.16) 1 second
(1.17) I've got potential (1.18) 1 second

(1.21) Ready Let's roll onto something new (1.24) 3 seconds
(1.24) Takin' its toll and I'm leaving without you (1.29) 5 seconds
(1.31) 'Cause heaven ain't close in a place like this (1.34) 3 seconds
(1.34) I said heaven ain't close in a place like this (1.38) 4 seconds
(1.39) Bring it back down, bring it back down tonight (1.43) 4 seconds
(1.45) Never thought I'd let a rumor ruin my moonlight (1.50) 5 seconds

(1.51) somebody told me that (1.53) 2 seconds
(1.53) You had a boyfriend (1.54) 1 second
(1.54) Who looked like a girlfriend (1.56) 2 seconds
(1.56) That I had in February of last year (1.59) 3 seconds
(1.59) It's not confidential (2.01) 2 seconds
(2.01) I've got potential (2.03) 2 seconds

(2.03) rushing rushing around (2.05) 2 seconds

(2.06) Pace yourself for me (2.12) 6 seconds
(2.12) I said maybe baby please (2.18) 6 seconds
(2.19) But I just don't know now (2.24) 5 seconds
(2.26) When all I wanna do is try (2.30) 4 seconds


(2.31) Somebody told me that (2.33) 2 seconds
(2.33) You had a boyfriend (2.35) 2 seconds
(2.35) Who looked like a girlfriend (2.36) 1 second
(2.36) That I had in February of last year (2.40) 4 seconds
(2.40) It's not confidential (2.41) 1 second
(2.42) I've got potential (2.43) 1 second
(2.43) A rushin', a rushin' around (2.45) 2 seconds


(2.45) Somebody told me that (2.47) 2 seconds
(2.47) You had a boyfriend (2.48) 1 second
(2.48) Who looked like a girlfriend (2.50) 2 seconds
(2.50) That I had in February of last year (2.54) 4 seconds
(2.54) It's not confidential (2.55) 1 second
(2.55) I've got potential (2.57) 2 seconds
(2.57) A rushin', a rushin' around (2.59) 2 seconds


(2.59) Somebody told me that (3.01) 2 seconds
(3.01) You had a boyfriend (3.02) 1 second
(3.02) Who looked like a girlfriend (3.04) 2 seconds
(3.04) That I had in February of last year (3.08) 4 seconds
(3.08) It's not confidential (3.09) 1 second
(3.09) I've got potential (3.11) 2 seconds
(3.11) A rushin', a rushin' around (3.14) 3 seconds

Assessment 2 - Primary audience research

Click here to take our Online Survey <<< This is the link to my question sheet.



Question 1 - What is your gender?



A) Male
B) Female








Question 2 - What is your age range?



A) 0 - 5
B) 6 - 11
C) 11 - 16
D) 17 - 21
E) 22 - 27
F) 28 - 33
G) 33 +





Question 3 - Do you like indie pop?



A) Yes - Im a huge fan
B) Yes - Im an occasional listener
C) No - I dont like indie pop






Question 4 - In your opinion, what are the typical conventions of a indie pop video? (visuals, colour, etc)

- Something different
- Mise en scene
- Scenery
- Confusion
- Something new
- Sadness
- Changes in mood relating to lyrics
- Darkness
- Shock
- Instruments
- Pace
- Urban culture
- Constant change, a story
- High/low key lighting




Question 5 -Which of these do you think should be stuck to typically when creating an indie pop music video? (choose all that apply)



A) Lighting
B) Colour
C) Effects
D) Transitions
E) Scenery
F) Pictures on screen
G) Other



Question 6 -What kind of shots would you expect to see in an indie pop music video?

- Shots of the band
- Shots that tell the story
- Tracking shots
- Long shots
- Close ups
- Fast paced shots
- Full shots
- Panoramic views
- Meat shots
- A variety of shots
- Pan shots



Question 7 - Do you think shots of the band and the instruments have to be used?



Yes
No







Question 8 - What type of music video do you prefer for the indie pop genre?



A) Amplification
B) Disjunction
C) Other







Question 9 - What would you prefer the music video to do?



A) Shock
B) Excite
C) Frighten
D) Other






Question 10 - What do you personally expect from a video in the indie pop genre?

- Sexuality, daring
- Something different
- Unique
- Confusion
- A story
- Expect the unexpected
- Shock
- Music
- Effects
- Originality
- Relation to the world and sociology
- Follows the lyrics
- Follows band image
- Multiple scenes
- Fast paced shots
- Instruments

.....................................................................................

To try and research qualitative data for my music video, I found the age range of the target audience was 17 - 21 and so i gathered a group of 5 people within this age range to talk to. The question I asked was:

'What conventions would you like to see in an Indie pop video?'
The overall group responses were such comments as:

- "I prefer to see meat shots and a quick pace including something that will shock yet excite me" - Emily

- "I prefer to see Instruments and Musicians shown frequently" - Nick

- "I enjoy to see a lot of Performance from the musicians, and scenery that involves cities and nature." - Alan

- "I like to see nature scenes such as woodland and beaches and performance involved" - Gary

- "I like to see a lot of performance and meat shots of the artist and distinct costumes" - Sally

From the comments received in this discussion I intend to show an element of excitement and shock with continuous shots within my video, involving the artist.

Assessment 2 - Genre and convention research

Oasis are known as the original indie pop band even if they are these days classed as being brit pop. Their videos are very plain and simple with just a few unexplained elements to them. Its also in places narrative and follows the picture follows the lyrics at points.

By the time pulp released this video in the late 1990's the indie pop scene had taken off. More money was available for the creation of videos. They still used the simplistic technique however, more effects were used and more shots were created to make the video more of a masterpiece.

At the beginning of the noughties the arctic monkeys became the new indie pop band to beat. They became an iconic indie band and their videos have displayed various different techniques from the previous videos within the genre. This video has a story and in places fits the narrative. The lighting is also very dark, fitting with the mood of the song.

The latest indie pop video that has relevance i feel is this Biffy Clyro one. It in places follows the narrative but also in places makes no sense. The pictures occasionally follow the lyrics and the lighting fits the mood of the genre. The scenery and the way the camera is used also interlink with the lyrics which is a main feature of the indie pop genre that i am going to try and use in my own music video.

Email Confirmation

Name: Kevin Ghassemi

Email Adress: kmg0410@live.co.uk

Message: Sir/Madam,

I am enquiring about the rights to use a song produced by your record company.
I am wanting to use the song 'Somebody Told Me' by 'The Killers' in my A2 Media Music Video.

I am a student at Hartlepool Sixth Form College, Brinkburn in the Northeast of England. I am planning on using this song to enhance my coursework as I felt it was the most appropriate song to do so. It would be much appreciated if you allowed this to happen and it would mean me being able to complete my coursework without any problems.

Thankyou,
Kevin Ghassemi



http://www6.islandrecords.com/site/contactus.php

Green Screen tutorial - final cut

This is the original image that was captured before the green screen was removed.













This is a screengrab of the full final cut set up with the original image in place. You can see each area and what each area is used for.




On this screengrab you can how the image is put in place within the video. After everytime you do something new to the video you have to render it for it to work. As you can see to render the video you simply click on 'sequence' then on 'render' then on 'both'.












This screengrab shows the steps taken to remove the green from the green screen background in order to place a new background behind the original image. You simply click on 'effects' then on 'video filters' then on 'key' then on 'chroma key' in order to do this. You will then be given a colour palette in which you have to move up and down in order to remove the green. You keep moving each section of the colour pallette until all of the green has disappeared.

This is a screengrab of what I was left with after removing the greenscreen background. You can see just the original image in the centre of the screengrab and this image is now ready to be put with a new background, a sound or with another image to create a video.

Record Labels Logo research

I researched into different logos that music industries use to promote their bands and their music. You can see different similaraties between several of the below images. You can also see contrast in colours and shapes etc.








This is the Warner Music Group logo.













This is the Sony BMG logo.

This is the Universal logo.

This is the EMI logo.

This is the Def Jam Recordings logo.

This is the Virgin logo.

Target audience collage

Initial Music Video Ideas

9 shot task

The video starts with an opening shot of the lead singer, so the star image, using a meat shot. The camera is zoomed in at a medium close up and the lighting ambient natural light.

4 seconds



The next significant shot is the point of view shot. Again natural ambient lighting is used but a different member of the band is now seen looking down on the lead singer.

38 seconds



Another significant shot is this long shot of the band. It is shown from the side whilst the band face forward. The lighting is dark and the scene is underground, It creates a sort of mystery to go with the lyrics that are being sung.

44 seconds



This is a two shot of two members of the band. The lead singer is looking at the camera whilst the guitarist is looking away. The lighting on the lead singer is also more natural and ambient whilst the lighting on the guitarist is a lot darker.

1 minute, 10 seconds

This medium shot shows two members of the band holding down the lead singer on a table. This creates an uneasy feeling and is part of the confusion created in the overall video. The lighting is dark as is the mise en scene helping to create suspense.

1 minute, 31 seconds

This is a medium shot of a member of the band in the shower. He has clothes on the bottom part of his body which shows something different to the status quo of real life. Half of the background behind him is completely black whereas the other half is a green colour with different pieces of mise en scene on the walls.

1 minute 47 seconds




This is a long shot showing the band through a doorway. It could be seen as a point of view shot and that the viewer is watching in on the band whilst the band is unaware.

2 minutes, 29 seconds




This is a close up shot of the lead singer of the band. The lighting is brighter on his face making his expression stand out helping to explain the lyrics being sang.

2 minutes, 44 seconds




The final shot is a meat shot of the band as a whole playing the song out. Again the lighting is bright whilst on the band signifying the importance of them.

3 minutes, 25 seconds

Lip Sync Task

Shot count - Billionaire - Travis Mccoy

126 Shots used in this video.

Many meat shots are used to help distinguish the start image and advertise both Travis Mccoy and Bruno Mars.

The pace changes throughout. At the slower parts the editing is slow and the faster part the pace speeds up. It is a very chilled and relaxed song and this is shown through the editing.

The shot types also change throughout. The main bulk of shot types used are meat shots, long shots, close ups, tracking shots and two shots.

The relationship between the music, lyrics and visuals are all connected through the different editing techniques used. Also the camera shots show some of the lyrics that are being said but are not specifically stuck to word by word. This video uses amplification.

Digipack Analysis

Digipack Analysis on Prezi

Music Video Analysis

Music Video Analysis on Prezi

Digipack Research

Julian Opie

Andy Warhol