Band Logo's

The wording of my logo is to state the bands name, which in this case is 'The Moles'. Below are examples of the font I have thought about using. The font colour is to be a dark colour, to stand out against the light background. I want to use a bold font, and a different style of writing.

The one I most prefer, is the third one as it stands out and has a professional logo look. This is a little more unique and will fit in well with the genre and also fits in with the 80's inspirations for my video.








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Animatic.

This is my animatic which shows a rough idea of how my video should look when complete.

Risk Assessment

Risk assessment

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Treatment Sheet

The killers – somebody told me

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Music Video Call sheet

A2 media

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Lyrics breakdown

(0.21) Breakin' my back just to know your name (0.25) 4 seconds
(0.25) Seventeen tracks and I've had it with this game (0.30) 5 seconds
(0.32) A breakin' my back just to know your name (0.35) 3 seconds
(0.35) But heaven ain't close in a place like this (0.39) 4 seconds
(0.39) Anything goes but don't blink you might miss (0.45) 6 seconds
(0.46) Cause heaven ain't close in a place like this (0.49) 3 seconds
(0.49) I said heaven ain't close in a place like this (0.53) 4 seconds
(0.53) Bring it back down, bring it back down tonight (0.57) 4 seconds
(1.00) Never thought I'd let a rumor ruin my moonlight (1.05) 5 seconds

(1.06) somebody told me (1.08) 2 seconds
(1.08) You had a boyfriend (1.09) 1 second
(1.09) Who looked like a girlfriend (1.11) 2 seconds
(1.11) That I had in February of last year (1.14) 4 seconds
(1.15) It's not confidential (1.16) 1 second
(1.17) I've got potential (1.18) 1 second

(1.21) Ready Let's roll onto something new (1.24) 3 seconds
(1.24) Takin' its toll and I'm leaving without you (1.29) 5 seconds
(1.31) 'Cause heaven ain't close in a place like this (1.34) 3 seconds
(1.34) I said heaven ain't close in a place like this (1.38) 4 seconds
(1.39) Bring it back down, bring it back down tonight (1.43) 4 seconds
(1.45) Never thought I'd let a rumor ruin my moonlight (1.50) 5 seconds

(1.51) somebody told me that (1.53) 2 seconds
(1.53) You had a boyfriend (1.54) 1 second
(1.54) Who looked like a girlfriend (1.56) 2 seconds
(1.56) That I had in February of last year (1.59) 3 seconds
(1.59) It's not confidential (2.01) 2 seconds
(2.01) I've got potential (2.03) 2 seconds

(2.03) rushing rushing around (2.05) 2 seconds

(2.06) Pace yourself for me (2.12) 6 seconds
(2.12) I said maybe baby please (2.18) 6 seconds
(2.19) But I just don't know now (2.24) 5 seconds
(2.26) When all I wanna do is try (2.30) 4 seconds


(2.31) Somebody told me that (2.33) 2 seconds
(2.33) You had a boyfriend (2.35) 2 seconds
(2.35) Who looked like a girlfriend (2.36) 1 second
(2.36) That I had in February of last year (2.40) 4 seconds
(2.40) It's not confidential (2.41) 1 second
(2.42) I've got potential (2.43) 1 second
(2.43) A rushin', a rushin' around (2.45) 2 seconds


(2.45) Somebody told me that (2.47) 2 seconds
(2.47) You had a boyfriend (2.48) 1 second
(2.48) Who looked like a girlfriend (2.50) 2 seconds
(2.50) That I had in February of last year (2.54) 4 seconds
(2.54) It's not confidential (2.55) 1 second
(2.55) I've got potential (2.57) 2 seconds
(2.57) A rushin', a rushin' around (2.59) 2 seconds


(2.59) Somebody told me that (3.01) 2 seconds
(3.01) You had a boyfriend (3.02) 1 second
(3.02) Who looked like a girlfriend (3.04) 2 seconds
(3.04) That I had in February of last year (3.08) 4 seconds
(3.08) It's not confidential (3.09) 1 second
(3.09) I've got potential (3.11) 2 seconds
(3.11) A rushin', a rushin' around (3.14) 3 seconds

Assessment 2 - Primary audience research

Click here to take our Online Survey <<< This is the link to my question sheet.



Question 1 - What is your gender?



A) Male
B) Female








Question 2 - What is your age range?



A) 0 - 5
B) 6 - 11
C) 11 - 16
D) 17 - 21
E) 22 - 27
F) 28 - 33
G) 33 +





Question 3 - Do you like indie pop?



A) Yes - Im a huge fan
B) Yes - Im an occasional listener
C) No - I dont like indie pop






Question 4 - In your opinion, what are the typical conventions of a indie pop video? (visuals, colour, etc)

- Something different
- Mise en scene
- Scenery
- Confusion
- Something new
- Sadness
- Changes in mood relating to lyrics
- Darkness
- Shock
- Instruments
- Pace
- Urban culture
- Constant change, a story
- High/low key lighting




Question 5 -Which of these do you think should be stuck to typically when creating an indie pop music video? (choose all that apply)



A) Lighting
B) Colour
C) Effects
D) Transitions
E) Scenery
F) Pictures on screen
G) Other



Question 6 -What kind of shots would you expect to see in an indie pop music video?

- Shots of the band
- Shots that tell the story
- Tracking shots
- Long shots
- Close ups
- Fast paced shots
- Full shots
- Panoramic views
- Meat shots
- A variety of shots
- Pan shots



Question 7 - Do you think shots of the band and the instruments have to be used?



Yes
No







Question 8 - What type of music video do you prefer for the indie pop genre?



A) Amplification
B) Disjunction
C) Other







Question 9 - What would you prefer the music video to do?



A) Shock
B) Excite
C) Frighten
D) Other






Question 10 - What do you personally expect from a video in the indie pop genre?

- Sexuality, daring
- Something different
- Unique
- Confusion
- A story
- Expect the unexpected
- Shock
- Music
- Effects
- Originality
- Relation to the world and sociology
- Follows the lyrics
- Follows band image
- Multiple scenes
- Fast paced shots
- Instruments

.....................................................................................

To try and research qualitative data for my music video, I found the age range of the target audience was 17 - 21 and so i gathered a group of 5 people within this age range to talk to. The question I asked was:

'What conventions would you like to see in an Indie pop video?'
The overall group responses were such comments as:

- "I prefer to see meat shots and a quick pace including something that will shock yet excite me" - Emily

- "I prefer to see Instruments and Musicians shown frequently" - Nick

- "I enjoy to see a lot of Performance from the musicians, and scenery that involves cities and nature." - Alan

- "I like to see nature scenes such as woodland and beaches and performance involved" - Gary

- "I like to see a lot of performance and meat shots of the artist and distinct costumes" - Sally

From the comments received in this discussion I intend to show an element of excitement and shock with continuous shots within my video, involving the artist.